Cult Beauty sign the Body Image Pledge

Dr LE

Very pleased to share that Cult Beauty have signed my Body Image Pledge.

The Pledge, a voluntary commitment to not digitally alter a person’s body proportions, is about honesty and transparency in imagery.

You can read all about their campaign ‘Can’t (Re)Touch This’ here: Meet Dr. Luke Evans — The Man Behind Our Mission | Cult Beauty

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In my role as a GP before becoming an MP, I saw first-hand the negative effects that social media platforms and false advertising can have on a person’s relationship with their body.