Ocado have become the latest supermarket to support my 'Buy British' button campaign, following in the footsteps of Morrisons, Aldi and Sainsbury's and launching a dedicated online section collating homegrown produce.
The 'Best of British' sections makes it even easier for consumers to cut down on unnecessary air miles and support our farmers, who always tell me the best thing we can do for them is buy homegrown produce.
Today I reiterated this in a question to the Secretary of State for Wales.